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Product Manager/Senior Product Manager
- Management (incl. project, product management & human resources)
Description
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Manage marketing initiatives for assigned product(s) including field promotional materials, patient education, professional programs and advertising
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Interface with advertising and medical communication agencies and with the field sales organization to assess needs
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Lead new material through concept, development, medical/legal/regulatory review, production and dissemination to end user
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Conduct market research initiatives, forecasting, and development of annual budgets
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Assist with development of annual marketing plans and quarterly plans of action in collaboration with the field sales group and the Director of Marketing
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Assist in the development of brand strategy, positioning, messaging and tactical plan
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Collect and analyze inputs from market research, third party reports, field intel and KOL interactions to develop and refine product promotional plans
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Collaborate with sales training to ensure optimal rollout and execution of new materials/initiatives
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Perform commercial planning activities for assigned product(s), including: unique insights by customer segment, treatment algorithm, messaging, positioning, strategy and cross functional support
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Develop strong relationships with thought leaders and organize advisory boards to elicit feedback on key commercial issues
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Lead agency partners to deliver projects aligned to strategy, on time and in budget
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Perform other duties as assigned
Responsibilities
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Bachelor’s Degree in Arts/Sciences (BA/BS)
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Product Manager level: 3 years’ pharmaceutical/biotech marketing experience
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Senior Product Manager level: 5 years’ pharmaceutical/biotech marketing experience
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Self-motivated, willing to work independently and prioritize tasks
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Comfortable with fast-paced environment and possess strong organizational skills and ability to multi-task
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Motivated by team success and seek to develop collaborative relationships from internal and external stakeholders
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Proficiency with Microsoft Outlook, Word, Excel, PowerPoint
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Master’s degree (MA/MS/MBA)
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3 years’ Sales experience
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3 years’ Product launch experience
Hard Skills
- Product development
- Relationship building
- Marketing research
- Marketing plan development
- Forecasting
- Cross-functional collaboration
- Budgeting
- Product roadmapping
- Deliverable management
- Accountability
- Executive updates
Soft Skills
- Adaptability
- Time management
- Self-motivated
- Multitasker
- Organized
