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Global Field Marketing Manager
- IT, Software development, System Engineering Jobs
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
Description
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Drive account-specific marketing planning aligned to sales strategies to deliver high-performing, high-impact and repeatable programs that drive marketing leads, pipeline and revenue.
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Take direction and prioritize a variety of fast-moving ABM tasks and projects including creating targeted content and messaging for: email nurtures, paid ads, direct mail, web, collateral, and bespoke event programs.
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Research and gather lead and account data intelligence to facilitate account-based selling.
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Execute a variety of programmatic and account-specific programs with strong attention to detail and KPIs.
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Partner and work collaboratively with the Revenue team (marketing, sales, customer success and partnerships) to ensure we have the right target audience and the right programs to effectively reach enterprise-level accounts.
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Build effective email nurturing programs to build and accelerate pipeline using HubSpot marketing automation software and Salesforce.com.
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Collaborate with our creative team on program asset specifications and deliverables.
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Have strong project management and communications skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across the Revenue team.
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Be able to perform under pressure, prioritize and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovation.
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Navigate Salesforce to pull reports on ABM programs and understand the status of accounts and leads in the funnel.
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Manage budgets, measure and report on pipeline targets, and continually optimize ABM programs to increase ROI.
Responsibilities
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5+ years of experience with B2B demand generation.
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Experience working at SaaS companies, with a focus on enterprise sales.
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Strong written and editing skills. You must love writing short-form copy!
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Experience in digital marketing strategies, best practices, and technologies, including email, and digital content creation (emails, landing pages and ads).
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Track record of hitting aggressive pipeline targets and generating revenue.
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Demonstrated experience in defining, measuring, and communicating program KPIs. You like working with data, can create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize.
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Self-starter drive; you spot opportunities to make things better and take ownership over them.
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Track record of collaborating cross-functionally with internal (marketing, sales, customer success and partnerships) and external stakeholders.
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Excellent project management skills and ability to work on multiple projects simultaneously.
Hard Skills
- Digital marketing campaigns
- Social media marketing (SMM)
- Marketing plan development
- Content Creation and Management
- Cross-functional collaboration
- Performance reviews
- Budgeting
- Process improvement
- Partnership agreements
- Best practice development
- Business analysis
- Deliverable management
- Accountability
- Meeting minutes
- Executive updates
- Ability to use project management software
- Advanced writing skills
- Proofreading and editing skills
We offer
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Competitive salary at one of Europe's leading tech startups
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Stimulating startup environment committed to diversity and inclusion
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Individual budget to setup your workstation (mechanical keyboard, mouse, etc.)
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Stock options
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Health Insurance
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Free Calm App Subscription
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MacBook and external monitor
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Yearly company retreat
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Role-related and professional skills training, to support you on your career journey
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Access to a mentor within the company, to oversee your development in the area or your choice.