Go Back
Junior Marketing Manager - ERP
- IT, Software development, System Engineering Jobs
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
Description
• Content marketing: Work with DMM/HOM to develop and promote a rich and varied marketing plan that attracts a qualified audience.
• Campaign management: Execute (or work with shared services team to execute) campaigns to engage clients through the sales funnel.
• Digital marketing: Working with divisional marketing and digital team on campaigns to grow leads and pipeline via inbound digital strategies e.g. social campaigns.
• Email marketing: Responsible for planning and execution of outbound email marketing activity via our CRM automation tool Marketo.
• Event marketing: Support with the planning and execution of face-to-face and online events.
• Performance management and analytics: Measure and report on results vs targets; optimise plans and test, measure, research new approaches; analyse and define audience segments to drive campaign plans.
• Stakeholder management: Engage with the Access culture to build a network of relationships with stakeholders via continual communications with your sales, product and marketing colleagues.
• Budget management: Responsible for updating budgets and monitoring spend alongside campaign effectiveness/ROI.
• Adhoc admin: Carry out any adhoc admin tasks as required e.g. raising POs.
Responsibilities
• Commercial awareness with an eye for detail and understanding of how marketing connects directly to revenue.
• Experience in planning and managing integrated marketing plans across all areas of the marketing mix with a focus on inbound digital and outbound tactics.
• Ability to support the development of a rich content plan that attracts a qualified audience.
• Confident working with the digital and cross-divisional teams to grow leads and pipeline via inbound digital strategies such as PPC, SEO, social.
• Capable of measuring and reporting on results vs targets; optimising plans and testing, measuring, learning to find new approaches.
• Able to manage and update budgets; monitoring spend alongside campaign effectiveness/ROI.
• Proactive, flexible team player who can work under pressure to achieve results and open to change.
• Can-do attitude, able to easily work with others to the benefit of Access and our goals.
• Team player with strong inter-personal with good stakeholder management skills, and the ability to confidently promote ideas and influence peers.
• Able to devise new ideas or methods of working, as well as bring campaigns to in an effective visual manner with support from the central creative team.
Hard Skills
- ERP systems
- Digital marketing campaigns
- Search Engine Optimization (SEO)
- Google Analytics
- Marketing plan development
- Performance reviews
- Budgeting
- Business analysis
- Executive updates
Soft Skills
- Communication
- Team player
- Flexible
- Work well under pressure
- Attention to detail
