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            Product Marketing Manager
- IT, Software development, System Engineering Jobs
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
- Sales, Business Development, Business Consulting
Description
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Develop market intelligence and become an expert on our target customers — who they are, how they buy and why;
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Understand Ingrid's competitive landscape — learn about our competition and how they are positioned;
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Collaborate with the Product and Commercial teams to develop product positioning and formulate messaging strategy that resonates with our target audience; liaise with Brand Designer to create professional-grade assets;
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Select the best digital approaches to get Ingrid's product to the market, raise awareness of our offer and make sure it reaches the right customers;
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Move our target clients through a funnel that converts them from a general audience into paying customers.
Responsibilities
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You're enthusiastic and comfortable around the e-commerce ecosystem and SaaS space;
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You're familiar with market analysis and product marketing tactics;
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You quickly learn and translate product features into a go-to-market strategy;
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You’re a brilliant communicator with experience in conveying ideas to end users and engineering teams alike;
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Background in design and copywriting is a plus;
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You're motivated to take initiative, maintain ownership of tasks and try new things;
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You're ready to work independently, tirelessly and fearlessly to get Ingrid’s message across using different channels and media.
Hard Skills
- Opportunity analysis
- Marketing research
- Customer success
- Competitor research
- Digital marketing campaigns
- Social media marketing (SMM)
- Graphic design
- Marketing plan development
- Content Creation and Management
- Cross-functional collaboration
- Advanced language knowledge
- Advanced writing skills
Soft Skills
- Communication
- Team player
- Responsible
- Innovation
- Enthusiastic
We offer
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Attractive salary - depending on skills, experience, and potential;
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Flexible cooperation and a unique, informal atmosphere;
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The opportunity to develop your skills and gain experience by working with strong international brands on innovative projects;
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Annual professional development budget;
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Support from experienced team members;
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Great teamwork at a highly ambitious startup.
