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Client Marketing Manager - Fashion

  • IT, Software development, System Engineering Jobs
  • Marketing and PR, Advertising and Creative Media Jobs
  • Management (incl. project, product management & human resources)
  • Fashion Jobs
  • Sales, Business Development, Business Consulting

Description

  • Being a point of contact to clients for marketing strategy and output.
  • Managing channel experts in PPC, SEO, Paid Social, CRM, Influencer and others, setting expectations and ensuring delivery is as expected.
  • Working with trading lead to establish the calendar, and how marketing budgets & campaigns are aligned to support & execute.
  • Prioritise channel action plans relating to your client, including setting of timelines & deadlines as appropriate.
  • Project managing marketing & creative for clients.
  • Market insight and trends for the vertical.
  • Creative management - Ensure assets are available to channels for launches, merchandising imagery, events, marketing assets.
  • Manage & grow customer loyalty for clients - covering referrals, retention, advocacy & CLV optimisation strategies.
  • Identify & set key initiatives for marketing improvements for clients
  • Lead on the weekly & monthly reporting that is provided to the client
  • Own the full customer cycle for the client, covering awareness, consideration, acquisition, engagement, retention.
  • Attend calls & meetings with client media partners.
  • Plan for seasonal activations & new product launches.
  • Work with channel leads on relationships with media partners i.e. Google research & data insight for beauty in the US.
  • Work within the THG Group to continuously discover & deploy new ideas and initiatives.
  • Work with client product teams to understand product positioning & target audiences. Feeding back into channel teams to refine plans.

Responsibilities

  • Ideally 3+ years hands-on exposure to digital marketing or Ecommerce in the fashion industry.
  • Understanding of how to measure campaign success and taking actions based on data.
  • Team management is useful as we continue to grow as you will have the potential of managing some more junior team members.
  • Confidence in dealing with internal and external stakeholders.

Hard Skills

  • Customer relationship manager (CRM)
  • Data Analytics
  • Customer relations
  • Opportunity analysis
  • Relationship building
  • Marketing research
  • Customer success
  • Digital marketing campaigns
  • Search Engine Optimization (SEO)
  • Marketing plan development
  • Team management
  • Cross-functional collaboration
  • Budgeting
  • Process improvement
  • Best practice development
  • Timelines
  • Deliverable management
  • Scheduling
  • Meeting minutes

Soft Skills

  • Strategic thinker
  • Self-motivated
  • Responsible
  • Organized
  • Hands-on
THG Ingenuity
  • Main info
  • Language English
  • Experience level Mid Level
  • Job type Full Time
  • Salary negotiable
  • CountryUnited Kingdom
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We offer

  • Competitive salary at an LSE listed company.
  • Bonus scheme.
  • Healthcare package including subsidised SimplyHealth, onsite/remote Dr and Physio & 24/7 Wellbeing support.
  • THG Group Discounts up to 50%.
  • Enhanced maternity and paternity leave.
  • Tech salary sacrifice scheme.
  • Bike to work scheme.
  • Leadership and Development training throughout your career.